Business Overview

Innisfree is seeking $400,000 in funding to launch its short-term rental business. The funding will go towards purchasing equity in the rental property, renovating the cabin, and cleaning, furnishing, and stocking the unit with essentials and supplies. The rest of the funding will go towards the construction of two additional units on the property, maximizing profits.

Market Analysis

According to our sources, short-term rentals in Wrightwood during the winter season are usually fully booked and prices for the first unit of Innisfree could be $400 - $500 per night, meaning that nearly $40,000 of profit in 3 months is almost guaranteed. While the rest of the year is usually slower, strategic marketing and pricing will maximize profits during this period.

According to Hospitable.com, conservative estimates for occupation rates for short-term rentals in this area are 48%, which would yield $33,288/year; more optimistic rates are set at $270/night with a 55% occupation rate, which would mean $54,202/year. We plan to add 2 additional rental units on the property. The first additional unit will bring the projected income up to $80,300 in the second year, which is a 20% capitalization rate.

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